Weaver and Tidwell, LLP Launches New Name and Brand Identity

2 Nov 2009

Tommy D. Lawler, managing partner and CEO, announces the new firm name and firm-wide launch of a branding campaign for Weaver, formerly Weaver and Tidwell, LLP.
 
The new name, brand identity and logo, officially unveiled at the October 23 staff meeting, will be used in redesigned collateral, on the firm's web site, in an upcoming ad campaign and other communications mediums. It will be seen throughout the firm's five Texas offices.
 
The firm's new brand identity further differentiates Weaver from its competitors and reflects the forward momentum of the firm and its dedication to delivering to its clients: talented and experienced professionals, deep niche experience, a proven service model, a corporate culture and a value system that reflect its commitment to clients. The identity will be adopted by both the CPA firm, and its affiliate financial advisory firm, Weaver Tidwell Wealth Management.
 
"We are committed to our clients' complete satisfaction," said Lawler. "Weaver exists to help our clients identify and achieve their financial goals by delivering valuable professional services. Our new brand demonstrates the proactive stance we take on our clients' behalf, as well as our ability to understand their needs and provide outstanding service."
 
The new brand identity is an outcome of an iterative process which included brand surveys, client interviews, one-on-one firm executive interviews and market research. The rebranding initiative included partnering with a leading brand strategy and design firm, Greenfield Belser.
 
Weaver was recently ranked No. 50 in "The 2009 INSIDE Public Accounting's Top 100 Firms" annual report and was featured in the list of "Top 100 Movers and Shakers" citing the firm's movement into to Top 50 ranking. The firm is locally ranked No. 6 among the Largest Metroplex Accounting Firms in the Dallas/Fort Worth area by the 2009 Dallas Business Journal Book of Lists, No. 4 among the Largest Tarrant County Accounting Firms by the Fort Worth Business Press, No. 22 among the Largest Houston-Area Public Accounting Firm by the Houston Business Journal and No. 10 among the Largest San Antonio Accounting Firms by the San Antonio Business Journal.
 
Originally founded in 1950 as Weaver and Tidwell LLP, the firm, now operating and doing business as "Weaver," currently employs approximately 400 employees, including more than 280 accountants and consultants. With offices in Dallas, Fort Worth, Houston, San Antonio and Austin, Weaver is ranked the largest independent certified public accounting firm in the Southwest by Practical Accountant magazine.
 
The firm represents a broad range of clients including large national and international corporations, publicly and privately held businesses, non-profit organisations, and government entities. In addition to the firm's audit, accounting and tax services, its accountants and consultants practice in the areas of business valuation; estate planning/wealth transfer; forensic accounting; international services; property tax; risk advisory services; state and local tax and transaction advisory services. It also performs peer reviews for other accounting firms. The firm also provides registered investment advisory services through Weaver Wealth Management.

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